ApsteQ · App Development for Founders

We build your app, then get it real users

In-house engineering that ships the product, and the growth team that launches it. Most build shops hand you an app and disappear. We are the people who have to make it work afterwards, so we build it that way from day one.

Check if your build is a fit

Idea, half-built prototype, or a rebuild. We review every enquiry personally.

01 Building and growing apps since 2015

The company behind the work

52M+
App installs driven
300+
Clients served
$2.5M+
Ad spend managed
97
Cities with clients
40+
Team across 3 countries

02 Learn how we think

The playbooks, straight from us

The breakdowns founders watch before they reach out. Build first, then how to get it users.

How much does it cost to build an app? The honest breakdown, 496K views
7 step framework to build and launch your app Idea to live, start here
9 mistakes that will kill your app Development and launch pitfalls
How do free apps make money 5 models that scale

03 Real apps, real download numbers

Apps we grew. Numbers you can verify.

A selection of apps we have grown. Tap any store badge and check the live numbers yourself.

Enjoy Movies app

Enjoy Movies Your Way

Family-friendly entertainment app

100K+
Play downloads
38K+
Monthly actives

We built trust with educational content, testimonials, and UGC, clarified the app's compliance in campaigns, and grew it past 100K downloads.

▶  Google Play
EarningsCall app

EarningsCall

Company earnings-call app for investors

100K+
Downloads
iOS
and Android

A full-scale campaign across Google Ads, social, ASO and SEO took a finance app struggling for traction from a few thousand installs past 100K downloads.

  App Store
LunarLinc app

LunarLinc

Friendship and connection app

50K+
Downloads
Live
Active campaign

A social app we run growth for right now. Proof the engine is running today, not just in past case studies. The developer owns the app, we drive the installs.

▶  Google Play
Inner Journey app

Inner Journey

Meditation, affirmations and mental clarity

10K+
Play downloads
4.7★
App Store

Personalized content, ASO, and store listing optimization. The exact playbook a wellness app needs.

▶  Google Play   App Store
Parenity app

Parenity

Positive-parenting and wellbeing app

5.0★
App Store rating
iOS
Health & Fitness

From the same wellness suite as Inner Journey. Another personalized, content-driven app in the mindfulness space. Proof this is a portfolio, not a one-off.

  App Store
Nomadly app

Nomadly

Travel and digital-nomad lifestyle app

4.4★
App Store rating
Live
Shipping on iOS

A recent build in the lifestyle space, live on the App Store. Part of a steady stream of shipped apps, not a portfolio frozen in time.

  App Store

Full case detail, the exact campaigns and numbers, shared on your strategy call and matched to your app's direction.

04 Proof founders, on camera

Founders we have grown, in their words

Not course students. Founders.
Angelina New York, US
Zach Minnesota, US
Arundel California, US
Kate Moscow, RU

05 The person you will work with

Arsh Singh

Founder · ApsteQ

Technologist and serial founder. Two decades turning ideas into systems: enterprise platforms at HCL, companies I founded, one I exited, and the app-growth playbooks that drove tens of millions of installs. When we work together, I am in your project chat from day one, not behind a team.

20 yrs
Experience
52M+
Installs driven
300+
Clients served
1
SaaS exit

Product roles at Dell, Infosys and HCL, then founder of FlyingSalon and Vidizy (exited), then a product studio that shipped 40+ apps, then 52M+ installs across 300+ clients. The channel breaking it all down grew past 28K subscribers.

06 How it works

Three phases. One team.

No 40-slide scope document. We agree what version one must do, build it, then put it in front of real users.

Step 01

Scope version one

We cut the idea down to what it genuinely needs to launch. The features that can wait are the difference between shipping this quarter and next year.

Step 02

Build and ship

In-house engineering builds it properly: accounts, payments, the integrations you need. You see working software as it goes, not a status report.

Step 03

Launch and grow

The app goes live and the same team runs store listing, acquisition and retention. Nothing gets handed to a stranger.

07 The real cost

Cheap build. Expensive year.

The quote is only part of what an app costs you. What decides the real number is how much of it you have to build twice.

The cheapest quote

Initial build, quoted lowPaid once
Rebuilt when it could not scalePaid again
Real costBuild, rebuild, lost months

The quote was the cheapest on the table. Then payments would not scale, the data model had to be redone, and the second team charged more to untangle it than the first charged to build it. Plus months of launch time lost.

Built properly

Built once, scoped honestlyPaid once
Rebuild neededNone
Real costOne build

Higher on day one, lower within the year, and live sooner. The gap is not craftsmanship for its own sake, it is not paying twice.

What moves the number is scope, the platforms you build for (iOS, Android, web), and the markets you launch in. The expensive part of an app is rarely the first build. It is the rebuild. Scoping honestly and building it once is what keeps the real number down.

08 Is this right for your project?

We are a fit if

This is you

  • You have a clear problem you want solved, and a real budget for a one-off build
  • You want it built properly, not as cheaply as possible
  • You want the team that builds it to also know how to launch it
  • You have been burned by an agency that overpromised

Not yet, if

  • You need it finished next week
  • You want the cheapest possible quote, or equity instead of payment
  • You are an agency looking to white-label
  • You are not ready to invest in acquisition

09 Questions founders ask

What kind of apps do you work with?+
Apps across consumer, fintech, productivity, entertainment, social, wellness, and more. If your app serves a clear user need and you have acquisition budget, we can build a system for it.
How much does it cost?+
Pricing depends on your app type, target geography, and scale goals. We discuss numbers on your strategy call based on what you need to hit your targets.
How long until I see results?+
Most apps see their first installs within the first week of campaign launch. Results compound over 30 to 90 days as we gather data, optimize, and refine retention.
I already tried marketing and it did not work. Why is this different?+
Most founders run random channels with no system, no retention focus, and no attribution. We build infrastructure, not campaigns. If you had activity but no results, this is a different approach.
Do you work with pre-launch apps?+
We work best with apps that have product clarity and are launch-ready within 30 days. The app needs to be functionally stable before we scale acquisition.

Ready to build it properly?

Tell us what you want to build. We come back with scope, an honest cost range and a realistic timeline.

Why take this call

A scope for version one
What it genuinely needs to launch, and what can wait.
An honest cost range
A real number, not a placeholder, based on what you actually need.
A realistic timeline
When it ships, and what has to happen for that date to hold.
No pressure
A short intake first. If it is a fit, you pick a call time. No obligation.

No pressure. No obligation. Serious founders only.

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